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    <title>92% of GCCs Piloting or Scaling AI, Yet Over 70% Lack ROI Frameworks, Reveals Zinnov–ProHance Study</title>
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    <description>Widespread AI pilots in GCCs face an accountability gap: 92% are piloting or scaling AI but over 70% lack structured ROI frameworks. A proposed ROI-from-AI framework evaluates initiatives across five dimensions-stage of maturity, baseline visibility with attribution, adoption breadth and depth, total cost of AI ownership including governance and compliance, and value delivered-enabling credible measurement, alignment with business priorities, and disciplined scaling. Scaling requires operating-model readiness across four pillars: Data &amp; Infrastructure, Talent, Governance &amp; Change, and Adoption &amp; Usage Depth.</description>
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