https://www.taxtmi.com/highlights?id=93948 ITAT held that the revision u/s 263 was unsustainable and set aside the PCIT's order, affirming the AO's allowance of marketing-research, recruitment and retainership fees as deductible revenue expenditure u/s 37(1). The Tribunal found s.35D inapplicable because the expenditures were not incurred pre-commencement nor in relation to expansion/new unit, so they could not be amortised under s.35D. Applying the two-views doctrine, ITAT concluded the AO's prima facie satisfaction after enquiry and documentary scrutiny was not shown to be legally erroneous; mere disagreement by the PCIT did not confer jurisdiction to revise the assessment. Decision in favour of the assessee. en-us Fri, 07 Nov 2025 08:37:28 +0530 Fri, 07 Nov 2025 08:37:29 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=93948 ITAT held that the revision u/s 263 was unsustainable and set aside the PCIT's order, affirming the AO's allowance of marketing-research, recruitment and retainership fees as deductible revenue expenditure u/s 37(1). The Tribunal found s.35D inapplicable because the expenditures were not incurred pre-commencement nor in relation to expansion/new unit, so they could not be amortised under s.35D. Applying the two-views doctrine, ITAT concluded the AO's prima facie satisfaction after enquiry and documentary scrutiny was not shown to be legally erroneous; mere disagreement by the PCIT did not confer jurisdiction to revise the assessment. Decision in favour of the assessee. Highlights Income Tax Fri, 07 Nov 2025 08:37:28 +0530 https://www.taxtmi.com/highlights?id=93948