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    <title>2025 (11) TMI 330 - ITAT MUMBAI</title>
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    <description>ITAT MUMBAI - AT held that the revision under s.263 disallowing marketing research, recruitment and retainership fees and directing amortisation under s.35D was unsustainable. The Tribunal found s.35D inapplicable as the expenses were neither pre-commencement nor incurred on expansion/new unit, and the AO reasonably allowed the s.37(1) deductions after enquiry and examination of evidence. The PCIT&#039;s mere disagreement with the AO&#039;s view did not render the assessment order erroneous or prejudicial; therefore the s.263 revision lacked jurisdiction and the appeal was allowed in favour of the assessee.</description>
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      <title>2025 (11) TMI 330 - ITAT MUMBAI</title>
      <link>https://www.taxtmi.com/caselaws?id=780862</link>
      <description>ITAT MUMBAI - AT held that the revision under s.263 disallowing marketing research, recruitment and retainership fees and directing amortisation under s.35D was unsustainable. The Tribunal found s.35D inapplicable as the expenses were neither pre-commencement nor incurred on expansion/new unit, and the AO reasonably allowed the s.37(1) deductions after enquiry and examination of evidence. The PCIT&#039;s mere disagreement with the AO&#039;s view did not render the assessment order erroneous or prejudicial; therefore the s.263 revision lacked jurisdiction and the appeal was allowed in favour of the assessee.</description>
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