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    <title>How can you call other chyawanprash products &#039;dhoka&#039;, Delhi HC asks Patanjali</title>
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    <description>The core issue is whether describing competing chyawanprash products as &quot;dhoka&quot; crosses from permissible comparative advertising or puffery into actionable disparaging advertising. The adjudicative focus is consumer perception of the term, whether it imputes fraud or deception to competitors, and whether such statements against a market-leading seller justify interim relief given prior directions to remove comparative phrases.</description>
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