https://www.taxtmi.com/news?id=60246 iQIYI premiered Season 2 of The Blooming Journey, a travel reality series centered on female narratives with five prominent celebrities and two young companions, emphasizing thematic, non-competitive episodes across multiple Chinese regions. The release highlights strong pre-premiere social trending and platform popularity metrics, broad demographic reach, and the program's role as a seasonal IP and cross-border format innovation. The series is credited with tangible tourism effects, including a reported 42.93% year-on-year increase in visitors to Lugu Lake during the 2025 National Day Holiday. en-us Fri, 31 Oct 2025 11:01:03 +0530 Fri, 31 Oct 2025 11:01:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=60246 iQIYI premiered Season 2 of The Blooming Journey, a travel reality series centered on female narratives with five prominent celebrities and two young companions, emphasizing thematic, non-competitive episodes across multiple Chinese regions. The release highlights strong pre-premiere social trending and platform popularity metrics, broad demographic reach, and the program's role as a seasonal IP and cross-border format innovation. The series is credited with tangible tourism effects, including a reported 42.93% year-on-year increase in visitors to Lugu Lake during the 2025 National Day Holiday. News - Fri, 31 Oct 2025 11:01:03 +0530 https://www.taxtmi.com/news?id=60246