https://www.taxtmi.com/news?id=60205 Meta's CMO Alex Schultz publishes Click Here: The Art and Science of Digital Marketing and Advertising, a three-part, end-to-end playbook that combines creativity, data, and experimentation to guide goal-setting, channel selection, creative testing, performance measurement, and the use of generative AI to improve targeting and personalization. en-us Thu, 30 Oct 2025 18:01:04 +0530 Thu, 30 Oct 2025 18:01:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=60205 Meta's CMO Alex Schultz publishes Click Here: The Art and Science of Digital Marketing and Advertising, a three-part, end-to-end playbook that combines creativity, data, and experimentation to guide goal-setting, channel selection, creative testing, performance measurement, and the use of generative AI to improve targeting and personalization. News - Thu, 30 Oct 2025 18:01:04 +0530 https://www.taxtmi.com/news?id=60205