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    <title>2025 (10) TMI 933 - ITAT CHENNAI</title>
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    <description>ITAT CHENNAI - AT allowed the appeals. Provision for the customer loyalty program was held allowable relying on the assessee&#039;s earlier case; issues for AYs 2013-14 and 2014-15 were allowed. Disallowance under section 14A was set aside because the AO failed to record requisite satisfaction. Transfer-pricing adjustments related to claims under section 80IC were reversed: TPO/DRP failed to identify specific documentation defects, ignored comparability differences (product mix, processes, market dynamics), and benchmarked inter-unit semi-finished transfers against third-party finished-goods margins. Overall TP adjustments were not sustained.</description>
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      <link>https://www.taxtmi.com/caselaws?id=780137</link>
      <description>ITAT CHENNAI - AT allowed the appeals. Provision for the customer loyalty program was held allowable relying on the assessee&#039;s earlier case; issues for AYs 2013-14 and 2014-15 were allowed. Disallowance under section 14A was set aside because the AO failed to record requisite satisfaction. Transfer-pricing adjustments related to claims under section 80IC were reversed: TPO/DRP failed to identify specific documentation defects, ignored comparability differences (product mix, processes, market dynamics), and benchmarked inter-unit semi-finished transfers against third-party finished-goods margins. Overall TP adjustments were not sustained.</description>
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