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    <title>Dhanteras buying goes on; high gold prices drive 40 pc surge in silver sales</title>
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    <description>Consumer demand during Dhanteras shifted toward silver and lightweight precious-metal purchases despite high prices: silver coin and puja-item sales surged year-on-year, especially in Tier 2 and Tier 3 markets, while gold volumes fell and average transaction values increased. Price-sensitive substitution, expanded digital outreach, pre-bookings and supply constraints in silver shaped a sales mix favoring small-denomination coins, bars and lightweight jewellery.</description>
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