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    <title>Tanishq Champions Gold Exchange Initiative and Unveils &#039;Mriganka&#039; Collection for this Festive Season</title>
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    <description>Tanishq&#039;s initiative waives exchange deductions across all karatages for a limited festive period, allowing consumers to convert household gold, including low-karat items, into new designs after on-site purity verification. The scheme is promoted as a retail incentive that also aims to mobilise domestic gold reserves to reduce import dependence; participating stores will accept exchanges, verify purity with Karatmeter equipment, and apply the promotional waiver during the stated offer window.</description>
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