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    <title>Aroscop&#039;s Landmark Study Reveals Rural India&#039;s Festive Shopping Behavior</title>
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    <description>Aroscop&#039;s large-sample festive-season survey uncovers a rural -high online purchase preference among less formally educated consumers alongside lower online propensity among college graduates-and documents widespread aspirational spending that shifts purchase thresholds during festivals. Regional and demographic heterogeneity, including distinct brand, quality, price and EV preferences and age-based media trust differences, supports localized marketing, tailored product assortments, distribution adjustments, and timed seasonal campaigns.</description>
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