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    <title>Bata Unveils The Brighter Moments Collection &amp; Campaign With New-Gen Icons Kusha Kapila and Niharika NM</title>
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    <description>The release announces the Brighter Moments marketing initiative and festive footwear collection as part of Bata&#039;s global campaign, signaling a strategic pivot toward a younger, style-first audience via a 360-degree campaign featuring two digital creators. It details the women&#039;s and men&#039;s product lines-highlighting comfort technology for women and refined casual styles for men-states retail availability through Bata stores and the company&#039;s online platform, and situates the launch within Bata India&#039;s broader retail and brand positioning.</description>
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