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    <title>Global Health Experts Examined WHO&#039;s Tobacco Control Approach</title>
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    <description>Integration of harm reduction into tobacco regulatory frameworks is advocated to address public health and economic inefficiencies. Experts argued the WHO Framework Convention on Tobacco Control has overlooked safer, non combustible alternatives and recommended adopting risk-based taxation to incentivise switching while preserving revenue. They warned that restrictive policies, inconsistent implementation, and high taxes on reduced risk products drive illicit markets and cross border purchasing. The briefing called for consumer representation, evidence-aligned measures, and harmonised enforcement to optimise health and economic outcomes.</description>
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