https://www.taxtmi.com/article/detailed?id=15171 The document addresses legal control over unauthorized use of a person's likeness, voice and identifying attributes in the face of deepfake and voice cloning technologies. It explains that international and Indian frameworks treat personality rights or right of publicity as distinct from copyright, and that India presently relies on constitutional privacy, common law torts, copyright when implicated, IT Act provisions, intermediary takedown processes and equitable remedies to curb commercial exploitation, while noting enforcement, attribution, statutory gaps and cross border challenges. en-us Sat, 04 Oct 2025 08:24:42 +0530 Sat, 04 Oct 2025 08:24:42 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=15171 The document addresses legal control over unauthorized use of a person's likeness, voice and identifying attributes in the face of deepfake and voice cloning technologies. It explains that international and Indian frameworks treat personality rights or right of publicity as distinct from copyright, and that India presently relies on constitutional privacy, common law torts, copyright when implicated, IT Act provisions, intermediary takedown processes and equitable remedies to curb commercial exploitation, while noting enforcement, attribution, statutory gaps and cross border challenges. Articles Other Topics Sat, 04 Oct 2025 08:24:42 +0530 https://www.taxtmi.com/article/detailed?id=15171