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    <title>2025 (10) TMI 84 - ITAT COCHIN</title>
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    <description>ITAT remanded the transfer pricing issue to the AO/TPO for fresh benchmarking of international transactions, accepting that key submissions were made for the first time on appeal and directing reconsideration; grounds 2-8 were partly allowed for statistical purposes. The tribunal directed that interest disallowed under proviso to section 36(1) be allowed as revenue expenditure. Expenditure treated as capital (advertising) was held to be revenue in nature and allowed, as it did not create a lasting capital asset or enduring advantage.</description>
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