https://www.taxtmi.com/news?id=55691 L&T Finance launched a TV commercial promoting its Two-wheeler Loan product emphasizing instant approval and increased eligibility, driven by its proprietary AI/ML credit assessment engine, Project Cyclops, to enable rapid digital underwriting. The campaign uses a celebrity endorsement, major-sport sponsorship placement, and a coordinated integrated marketing campaign across multiple media channels and cities, including an AI-powered consumer contest and influencer and promotional activities, raising consumer marketing, data-use, and advertising disclosure considerations. en-us Mon, 15 Sep 2025 16:01:03 +0530 Mon, 15 Sep 2025 16:01:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=55691 L&T Finance launched a TV commercial promoting its Two-wheeler Loan product emphasizing instant approval and increased eligibility, driven by its proprietary AI/ML credit assessment engine, Project Cyclops, to enable rapid digital underwriting. The campaign uses a celebrity endorsement, major-sport sponsorship placement, and a coordinated integrated marketing campaign across multiple media channels and cities, including an AI-powered consumer contest and influencer and promotional activities, raising consumer marketing, data-use, and advertising disclosure considerations. News - Mon, 15 Sep 2025 16:01:03 +0530 https://www.taxtmi.com/news?id=55691