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    <title>480 folk performances staged across Gujarat under Swachh Bharat Mission-Urban to spread message of cleanliness</title>
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    <description>A statewide public cleanliness campaign used traditional performing arts-street plays, Bhavai and puppet shows-to promote household waste segregation, discourage single-use plastics and encourage eco-friendly practices such as cloth bags and home composting. Events were organised with eco-friendly props, QR-based digital feedback collection, and social media amplification to support behaviour change and align with regional sanitation and sustainability initiatives.</description>
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