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    <title>ITC Aashirvaad Launches Atta with High Protein – Just 3 Rotis Fulfill ~25% of Daily Protein Requirement</title>
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    <description>Announcement of a fortified staple flour blending wheat with 10% soya, Bengal gram and oats to raise protein concentration to about 15g per 100g, marketed as enabling routine consumption of protein through rotis; product will be sold in 1kg and 5kg packaged SKUs on e-commerce in selected metropolitan markets with city-variable pricing and is presented as a press release distributed under an arrangement with a news agency.</description>
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