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    <title>Digital marketing ruled a business, not profession; taxpayer falls under Section 44AB(a) proviso exemption after turnover and cash tests</title>
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    <description>The HC set aside the impugned order and remanded the matter to the respondent for fresh consideration, holding that digital marketing constitutes a business (not a profession) for purposes of Section 44AB. The court found the petitioner&#039;s turnover is below Rs. 5 crore and cash receipts and payments are each below five percent of turnover, with transactional evidence showing bank-mediated operations; therefore the petitioner falls within the proviso exemption to Section 44AB(a). The respondent&#039;s prior conclusion characterizing the activity as a profession was the product of non-application of mind. The petitioner is directed to file a reply with supporting documents within two weeks of service of this order.</description>
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    <pubDate>Thu, 04 Sep 2025 08:40:36 +0530</pubDate>
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      <title>Digital marketing ruled a business, not profession; taxpayer falls under Section 44AB(a) proviso exemption after turnover and cash tests</title>
      <link>https://www.taxtmi.com/highlights?id=92217</link>
      <description>The HC set aside the impugned order and remanded the matter to the respondent for fresh consideration, holding that digital marketing constitutes a business (not a profession) for purposes of Section 44AB. The court found the petitioner&#039;s turnover is below Rs. 5 crore and cash receipts and payments are each below five percent of turnover, with transactional evidence showing bank-mediated operations; therefore the petitioner falls within the proviso exemption to Section 44AB(a). The respondent&#039;s prior conclusion characterizing the activity as a profession was the product of non-application of mind. The petitioner is directed to file a reply with supporting documents within two weeks of service of this order.</description>
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      <pubDate>Thu, 04 Sep 2025 08:40:36 +0530</pubDate>
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