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    <title>Redseer Forecasts The Best Festive Period for E-commerce in the Last 5 Years, GMV to cross 1.15 Trillion</title>
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    <description>Market projections show rapid pre festive momentum with quick commerce driving impulse and gifting and value commerce pulling mass consumers; category shifts include grocery and Tier 2+ home &amp; general merchandise rising strongly while mobiles and electronics retain leadership. A GST slab simplification expected around Diwali is identified as a policy trigger likely to stagger purchases and produce a dual peak demand curve, requiring brands and platforms to prepare for two distinct demand waves and to tailor strategies for impulse and affordability segments.</description>
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