iQIYI Unlocks New Growth Beyond the Screen, Turning Hit Shows into Theme Parks and Consumer IP Products https://www.taxtmi.com/news?id=53942 Intellectual property commercialization drives expansion from digital content into consumer products and offline experiences. The company centrally authorizes in house and partner IP to create collectible trading cards, co branded merchandise, lifestyle products, and theme park attractions, operating core product lifecycle functions internally. Proprietary DRM and AI technologies are used to protect content and enhance fan engagement, while licensing and collaboration supplement direct sales to broaden categories and monetise a fast growing IP derivatives market. en-us Fri, 29 Aug 2025 13:01:04 +0530 Fri, 29 Aug 2025 13:01:04 +0530 TaxTMI RSS Generator iQIYI Unlocks New Growth Beyond the Screen, Turning Hit Shows into Theme Parks and Consumer IP Products https://www.taxtmi.com/news?id=53942 Intellectual property commercialization drives expansion from digital content into consumer products and offline experiences. The company centrally authorizes in house and partner IP to create collectible trading cards, co branded merchandise, lifestyle products, and theme park attractions, operating core product lifecycle functions internally. Proprietary DRM and AI technologies are used to protect content and enhance fan engagement, while licensing and collaboration supplement direct sales to broaden categories and monetise a fast growing IP derivatives market. News - Fri, 29 Aug 2025 13:01:04 +0530 https://www.taxtmi.com/news?id=53942