https://www.taxtmi.com/news?id=53296 CLICK 2025 focused on performance marketing where speakers stressed data-driven growth loops using deterministic and probabilistic data, the need for a unified Connected TV measurement framework and experimentation with interactive CTV for personalisation, and the impact of q-commerce on consumer behaviour requiring a balance between ROI-driven performance and long-term brand building. The conference convened industry practitioners and named IAMAI as organiser. en-us Fri, 22 Aug 2025 16:16:03 +0530 Fri, 22 Aug 2025 16:16:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=53296 CLICK 2025 focused on performance marketing where speakers stressed data-driven growth loops using deterministic and probabilistic data, the need for a unified Connected TV measurement framework and experimentation with interactive CTV for personalisation, and the impact of q-commerce on consumer behaviour requiring a balance between ROI-driven performance and long-term brand building. The conference convened industry practitioners and named IAMAI as organiser. News - Fri, 22 Aug 2025 16:16:03 +0530 https://www.taxtmi.com/news?id=53296