https://www.taxtmi.com/highlights?id=91726 ITAT partly allowed the appeal of the assessee and sustained a disallowance of business promotion expenses. The Tribunal found that a substantial portion of the claimed promotion expenditure comprised gold coins (total weight 1,049 g; cost Rs. 28,57,368), with inadequate particulars (no addresses/telephone/PAN for most recipients and unclear business nexus). On this basis ITAT disallowed 50% of the cost of the gold-coin gifts and admitted the balance. Other promotion outlays (club expenses, minor items, resort charges) were largely accepted. Accordingly, out of total claimed business-promotion expenses of Rs. 36,10,758, Rs. 14,28,684 was sustained as deductible and Rs. 21,82,074 was disallowed. en-us Wed, 20 Aug 2025 18:49:20 +0530 Wed, 20 Aug 2025 18:49:20 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=91726 ITAT partly allowed the appeal of the assessee and sustained a disallowance of business promotion expenses. The Tribunal found that a substantial portion of the claimed promotion expenditure comprised gold coins (total weight 1,049 g; cost Rs. 28,57,368), with inadequate particulars (no addresses/telephone/PAN for most recipients and unclear business nexus). On this basis ITAT disallowed 50% of the cost of the gold-coin gifts and admitted the balance. Other promotion outlays (club expenses, minor items, resort charges) were largely accepted. Accordingly, out of total claimed business-promotion expenses of Rs. 36,10,758, Rs. 14,28,684 was sustained as deductible and Rs. 21,82,074 was disallowed. Highlights Income Tax Wed, 20 Aug 2025 18:49:20 +0530 https://www.taxtmi.com/highlights?id=91726