https://www.taxtmi.com/news?id=52673 American Tourister's "Everyone's In" marketing campaign is built around a two minute anthem and shorter film edits targeting young travellers, featuring Siddhant Chaturvedi and Ananya Panday, with a music collaboration with Sony Music that allows fans to remix the track. The rollout includes digital film cuts, social media activations, an Instagram contest, influencer collaborations, and named creative, digital and PR agencies; the release includes a distributor disclaimer noting the agency takes no editorial responsibility. en-us Sat, 16 Aug 2025 11:31:03 +0530 Sat, 16 Aug 2025 11:31:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=52673 American Tourister's "Everyone's In" marketing campaign is built around a two minute anthem and shorter film edits targeting young travellers, featuring Siddhant Chaturvedi and Ananya Panday, with a music collaboration with Sony Music that allows fans to remix the track. The rollout includes digital film cuts, social media activations, an Instagram contest, influencer collaborations, and named creative, digital and PR agencies; the release includes a distributor disclaimer noting the agency takes no editorial responsibility. News - Sat, 16 Aug 2025 11:31:03 +0530 https://www.taxtmi.com/news?id=52673