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    <description>Announcement of the winners of Nykaa&#039;s Best in Beauty Awards 2025, decided by a two-stage process combining consumer voting via the Nykaa app across multiple categories and subsequent evaluation by a panel of industry and cultural experts. The awards highlight category and product trends-skin tinted bases, K Beauty staples, ceramide barrier care, primers, and new lipstick and fragrance preferences-and note immediate commercial effects on sales and distribution. The release situates the awards within Nykaa&#039;s broader retail and brand ecosystem as a platform curating and promoting consumer favoured products.</description>
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