https://www.taxtmi.com/news?id=50870 Godrej L'Affaire launched the '#BeAPetParent' campaign using storytelling-driven short film and real-life testimonies to equate pet parenting with traditional parenthood. The campaign is executed as a cross-brand collaboration: Godrej L'Affaire provides platform and creative direction while Godrej Ninja/Godrej Pet Care align product positioning-emphasizing scientifically backed nutrition for gut health and immunity-integrating emotive lifestyle messaging with product endorsement to shape consumer perceptions. en-us Tue, 29 Jul 2025 17:46:03 +0530 Tue, 29 Jul 2025 17:46:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=50870 Godrej L'Affaire launched the '#BeAPetParent' campaign using storytelling-driven short film and real-life testimonies to equate pet parenting with traditional parenthood. The campaign is executed as a cross-brand collaboration: Godrej L'Affaire provides platform and creative direction while Godrej Ninja/Godrej Pet Care align product positioning-emphasizing scientifically backed nutrition for gut health and immunity-integrating emotive lifestyle messaging with product endorsement to shape consumer perceptions. News - Tue, 29 Jul 2025 17:46:03 +0530 https://www.taxtmi.com/news?id=50870