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    <title>Hong Kong Throws City-Wide First Birthday Party for its Much-Loved Panda Twins</title>
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    <description>A government-led tourism campaign centres on the pandas&#039; first birthday and operates a licensed lucky-draw requiring public pre-registration and park visitation during the promotional window. The HKTB and partners collaborate on an IP-based collectible, influencer outreach, themed street installations, commemorative merchandise, and livestreamed programming. The draw is conducted under a specified Trade Promotion Competition Licence and additional distribution is scheduled for the core celebration dates, with participation and distribution governed by the campaign&#039;s operational rules.</description>
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