https://www.taxtmi.com/news?id=49844 7UP's "7 Days of Super Duper Summer" is a one week social media and influencer campaign using CGI snow triggered by opening a can of 7UP to convey an immediate cooling, refreshment proposition. The activation is supported by commissioned consumer research on heat's effects in target markets, a defined daily posting calendar across regions, and integration with the brand's multisensory strategy including a recent sonic identity and emotion mapping technology. en-us Fri, 18 Jul 2025 18:01:06 +0530 Fri, 18 Jul 2025 18:01:07 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=49844 7UP's "7 Days of Super Duper Summer" is a one week social media and influencer campaign using CGI snow triggered by opening a can of 7UP to convey an immediate cooling, refreshment proposition. The activation is supported by commissioned consumer research on heat's effects in target markets, a defined daily posting calendar across regions, and integration with the brand's multisensory strategy including a recent sonic identity and emotion mapping technology. News - Fri, 18 Jul 2025 18:01:06 +0530 https://www.taxtmi.com/news?id=49844