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    <title>Axis Max Life Launches Insurance Awareness Drive across 50 villages in Uttar Pradesh under State Insurance Plan</title>
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    <description>Axis Max Life, as lead insurer under the State Insurance Plan, launched a rural awareness campaign across 50 villages using nukkad nataks, storytelling, community sessions, market engagements and a &#039;Spin the Wheel&#039; HLV exercise to reach farmers, women and SHG members. Mobilised leads will be serviced through the Aarohan channel to address trust and access barriers and support regulator objectives toward Insurance for All by 2047.</description>
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