https://www.taxtmi.com/news?id=49570 Rural India's Protection Quotient has risen, driven by greater awareness, yet life insurance ownership remains far below urban levels because of affordability, poor service experience, and the perception that insurance primarily benefits families. Women and certain regions lag in awareness and ownership, while female-led households, SHG-affiliated women, and younger women in select regions show higher engagement. Reliance on government-backed schemes persists, and rapid digital adoption offers an opportunity for technology-led distribution and targeted, region- and gender-sensitive outreach to improve insurance uptake. en-us Wed, 16 Jul 2025 12:46:03 +0530 Wed, 16 Jul 2025 12:46:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=49570 Rural India's Protection Quotient has risen, driven by greater awareness, yet life insurance ownership remains far below urban levels because of affordability, poor service experience, and the perception that insurance primarily benefits families. Women and certain regions lag in awareness and ownership, while female-led households, SHG-affiliated women, and younger women in select regions show higher engagement. Reliance on government-backed schemes persists, and rapid digital adoption offers an opportunity for technology-led distribution and targeted, region- and gender-sensitive outreach to improve insurance uptake. News - Wed, 16 Jul 2025 12:46:03 +0530 https://www.taxtmi.com/news?id=49570