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    <title>Ascenda Launches Strategic Partnership with Preferred Travel Group</title>
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    <description>Ascenda and Preferred Travel Group formed a commercial partnership allowing financial institutions in Ascenda&#039;s network to convert bank loyalty points into I Prefer Hotel Rewards points, giving customers access to stays, upgrades, and member benefits across I Prefer&#039;s portfolio and integrating the program into Ascenda&#039;s global rewards exchange.</description>
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