https://www.taxtmi.com/news?id=49487 Telecom operators have implemented mandatory SMS header suffixes identifying promotional, service related, transactional and government messages under the amended Telecom Commercial Communication Customer Preference Regulations to improve transparency, consumer protection, compliance and fraud prevention. COAI highlights that unregulated OTT messaging apps are increasingly used to deliver spam and scams, creating an uneven playing field and raising privacy, traceability and national security concerns, and calls for a unified consent management framework to bring OTT platforms under comparable regulatory oversight. en-us Tue, 15 Jul 2025 16:46:03 +0530 Tue, 15 Jul 2025 16:46:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=49487 Telecom operators have implemented mandatory SMS header suffixes identifying promotional, service related, transactional and government messages under the amended Telecom Commercial Communication Customer Preference Regulations to improve transparency, consumer protection, compliance and fraud prevention. COAI highlights that unregulated OTT messaging apps are increasingly used to deliver spam and scams, creating an uneven playing field and raising privacy, traceability and national security concerns, and calls for a unified consent management framework to bring OTT platforms under comparable regulatory oversight. News - Tue, 15 Jul 2025 16:46:03 +0530 https://www.taxtmi.com/news?id=49487