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    <title>30 per cent US tariff on European goods threatens to shake up key trade relationship</title>
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    <description>A presidential proclamation imposing 30 per cent tariffs on European Union imports establishes a unilateral US trade measure alongside existing duties on steel, aluminum and autos, targets a wide range of EU products, and contemplates selective exemptions and bargaining leverage. The announcement creates a dynamic of potential EU reciprocal tariffs and conditions negotiations on exemptions and regulatory concessions. Immediate consequences include higher consumer prices, importer pricing decisions, and incentives for supply chain relocation or increased US production across multiple sectors.</description>
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