https://www.taxtmi.com/news?id=49006 Antara AGEasy's digital campaign with Anupam Kher promotes active ageing by marketing senior-focused health and wellness products-such as an emergency SOS smartwatch, BP monitor, nebuliser, and wedge pillows-via D2C channels, marketplaces and a flagship store. The initiative links culturally rooted family caregiving values to modern assistive products, aiming to enhance senior independence, fall prevention and chronic-condition management while leveraging Antara Senior Care's residential and assisted-care services to increase accessibility. en-us Thu, 10 Jul 2025 15:31:03 +0530 Thu, 10 Jul 2025 15:31:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=49006 Antara AGEasy's digital campaign with Anupam Kher promotes active ageing by marketing senior-focused health and wellness products-such as an emergency SOS smartwatch, BP monitor, nebuliser, and wedge pillows-via D2C channels, marketplaces and a flagship store. The initiative links culturally rooted family caregiving values to modern assistive products, aiming to enhance senior independence, fall prevention and chronic-condition management while leveraging Antara Senior Care's residential and assisted-care services to increase accessibility. News - Thu, 10 Jul 2025 15:31:03 +0530 https://www.taxtmi.com/news?id=49006