https://www.taxtmi.com/news?id=48417 The court found prima facie advertising disparagement where specific print and TV statements portrayed rival Chyawanprash manufacturers as lacking Ayurvedic knowledge and labelled their products "ordinary," holding such claims to be false and misleading beyond permissible puffery. Because the TV narrative was delivered by a recognised vedic authority, the representations had greater impact. The judge directed deletion or modification of the identified comparative lines but allowed continued advertising after those changes, stressing that licence-compliant manufacturers following Ayurvedic formulary requirements cannot be characterised as lacking technical competence. en-us Thu, 03 Jul 2025 22:31:04 +0530 Thu, 03 Jul 2025 22:31:04 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=48417 The court found prima facie advertising disparagement where specific print and TV statements portrayed rival Chyawanprash manufacturers as lacking Ayurvedic knowledge and labelled their products "ordinary," holding such claims to be false and misleading beyond permissible puffery. Because the TV narrative was delivered by a recognised vedic authority, the representations had greater impact. The judge directed deletion or modification of the identified comparative lines but allowed continued advertising after those changes, stressing that licence-compliant manufacturers following Ayurvedic formulary requirements cannot be characterised as lacking technical competence. News - Thu, 03 Jul 2025 22:31:04 +0530 https://www.taxtmi.com/news?id=48417