https://www.taxtmi.com/caselaws?id=774001 CESTAT Mumbai ruled in favor of appellants who had separate contracts for advertising services and sale of printed vinyl/flex materials. The tribunal found that appellants discharged service tax on advertising services and VAT on goods sale under distinct agreements. Since printed vinyl/flex materials were sold separately without providing design or conceptualization services, their value should not be included in taxable service value for service tax purposes. The demand of Rs.2,91,62,112 with interest and penalty was set aside, distinguishing the case from Kerala HC's Zodiac Advertisers precedent. en-us Fri, 06 Jun 2025 00:00:00 +0530 Wed, 02 Jul 2025 08:42:23 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=774001 CESTAT Mumbai ruled in favor of appellants who had separate contracts for advertising services and sale of printed vinyl/flex materials. The tribunal found that appellants discharged service tax on advertising services and VAT on goods sale under distinct agreements. Since printed vinyl/flex materials were sold separately without providing design or conceptualization services, their value should not be included in taxable service value for service tax purposes. The demand of Rs.2,91,62,112 with interest and penalty was set aside, distinguishing the case from Kerala HC's Zodiac Advertisers precedent. Case-Laws Service Tax Fri, 06 Jun 2025 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=774001