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    <title>Schwarzkopf Professional Debuts &#039;Hair by Schwarzkopf Pro&#039; with the Unveiling of this Year&#039;s Defining Hair Colour Trend: Lived-in</title>
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    <description>Schwarzkopf Professional introduced the Lived-in colour trend at Hair by Schwarzkopf Pro, promoting low-maintenance, dimension-enhancing brown shades for diverse Indian skin tones and hair textures. The approach combines soft-root work, root blending, freehand highlights and IGORA product performance to extend time between salon visits while maintaining coverage and style. The launch paired international creative direction with local ambassador demonstrations and salon-focused education to facilitate adoption.</description>
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