https://www.taxtmi.com/news?id=46829 Dettol markets Cologne Fresh and Lime Fresh soaps with a central product claim of 12-hour freshness and an assertion of removing 99.9% of odour-causing germs, positioning these attributes to address body-odour concerns, boost consumer confidence, and extend the brand's protection promise through a creative advertising campaign. en-us Tue, 17 Jun 2025 17:16:03 +0530 Tue, 17 Jun 2025 17:16:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=46829 Dettol markets Cologne Fresh and Lime Fresh soaps with a central product claim of 12-hour freshness and an assertion of removing 99.9% of odour-causing germs, positioning these attributes to address body-odour concerns, boost consumer confidence, and extend the brand's protection promise through a creative advertising campaign. News - Tue, 17 Jun 2025 17:16:03 +0530 https://www.taxtmi.com/news?id=46829