https://www.taxtmi.com/news?id=46828 Godrej L'Affaire launches a Father's Day film 'Dad. Not Daddy.' that rejects sentimental cliche s in favour of a candid, satirical portrayal of Indian fatherhood, using humour and fourth wall narration to emphasise everyday gestures as authentic expressions of paternal care. Distributed via the platform's lifestyle and social channels, the campaign applies a multichannel distribution and audience engagement strategy, prioritising inclusive, emotionally honest storytelling over formulaic depictions. en-us Tue, 17 Jun 2025 17:16:03 +0530 Tue, 17 Jun 2025 17:16:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=46828 Godrej L'Affaire launches a Father's Day film 'Dad. Not Daddy.' that rejects sentimental cliche s in favour of a candid, satirical portrayal of Indian fatherhood, using humour and fourth wall narration to emphasise everyday gestures as authentic expressions of paternal care. Distributed via the platform's lifestyle and social channels, the campaign applies a multichannel distribution and audience engagement strategy, prioritising inclusive, emotionally honest storytelling over formulaic depictions. News - Tue, 17 Jun 2025 17:16:03 +0530 https://www.taxtmi.com/news?id=46828