https://www.taxtmi.com/news?id=46801 Turtle Wax launched the global "You Are How You CarTM" campaign across India, the U.S. and the U.K., using surreal visual metaphors and two TV spots to position car care as an expression of personal identity. The campaign targets monsoon-related car-care needs, cites commissioned consumer research and Hanover Research metrics to justify market focus, and deploys a multi-channel rollout-TV, digital, social, audio and experiential activations-supported by creative partners and expanded product categories to drive consumer engagement and studio visitation intent. en-us Tue, 17 Jun 2025 15:01:03 +0530 Tue, 17 Jun 2025 15:01:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=46801 Turtle Wax launched the global "You Are How You CarTM" campaign across India, the U.S. and the U.K., using surreal visual metaphors and two TV spots to position car care as an expression of personal identity. The campaign targets monsoon-related car-care needs, cites commissioned consumer research and Hanover Research metrics to justify market focus, and deploys a multi-channel rollout-TV, digital, social, audio and experiential activations-supported by creative partners and expanded product categories to drive consumer engagement and studio visitation intent. News - Tue, 17 Jun 2025 15:01:03 +0530 https://www.taxtmi.com/news?id=46801