https://www.taxtmi.com/news?id=46572 Niva Bupa launched the #World'sMostResponsibleDad campaign to increase health insurance uptake among fathers by presenting insurance as a key element of familial responsibility. The campaign pairs a retail distribution partnership delivering greeting cards to buyers of child-related items during Father's Day weekend with digital amplification via an author-influencer to target young fathers. The press release frames the insurer's scale and claim settlement performance as credibility markers supporting the promotional effort. en-us Sat, 14 Jun 2025 11:46:03 +0530 Sat, 14 Jun 2025 11:46:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=46572 Niva Bupa launched the #World'sMostResponsibleDad campaign to increase health insurance uptake among fathers by presenting insurance as a key element of familial responsibility. The campaign pairs a retail distribution partnership delivering greeting cards to buyers of child-related items during Father's Day weekend with digital amplification via an author-influencer to target young fathers. The press release frames the insurer's scale and claim settlement performance as credibility markers supporting the promotional effort. News - Sat, 14 Jun 2025 11:46:03 +0530 https://www.taxtmi.com/news?id=46572