https://www.taxtmi.com/article/detailed?id=14630 Use of the expression "100%" on food labels and advertisements is not defined under the food safety statute or advertising regulations and may amount to a misleading claim if unsubstantiated. The advisory highlights instances such as reconstituted beverages marketed as "100% juice" that can create erroneous consumer beliefs. Food business operators are directed to review and revise claims to ensure verifiable support and conformity with standards; continued use of unsubstantiated absolutist terminology may attract regulatory enforcement for misbranding and misleading advertising. en-us Thu, 12 Jun 2025 07:22:53 +0530 Thu, 12 Jun 2025 07:22:53 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=14630 Use of the expression "100%" on food labels and advertisements is not defined under the food safety statute or advertising regulations and may amount to a misleading claim if unsubstantiated. The advisory highlights instances such as reconstituted beverages marketed as "100% juice" that can create erroneous consumer beliefs. Food business operators are directed to review and revise claims to ensure verifiable support and conformity with standards; continued use of unsubstantiated absolutist terminology may attract regulatory enforcement for misbranding and misleading advertising. Articles Other Topics Thu, 12 Jun 2025 07:22:53 +0530 https://www.taxtmi.com/article/detailed?id=14630