https://www.taxtmi.com/news?id=46315 A celebrity endorsement promotes food safety, product purity and consumer trust in an organic pulses and rice range, presented as a values-based, purpose-driven marketing partnership. The collaboration links the celebrity's mindful-living persona with the brand's organic positioning to encourage families to make habitual, safer organic choices for staples, emphasising purity, sustainable farming and trust while avoiding regulatory or adjudicatory claims. en-us Wed, 11 Jun 2025 18:01:03 +0530 Wed, 11 Jun 2025 18:01:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=46315 A celebrity endorsement promotes food safety, product purity and consumer trust in an organic pulses and rice range, presented as a values-based, purpose-driven marketing partnership. The collaboration links the celebrity's mindful-living persona with the brand's organic positioning to encourage families to make habitual, safer organic choices for staples, emphasising purity, sustainable farming and trust while avoiding regulatory or adjudicatory claims. News - Wed, 11 Jun 2025 18:01:03 +0530 https://www.taxtmi.com/news?id=46315