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    <title>ARKS forays into the world of fragrances with the launch of its debut scent &#039;ARKS Day&#039;</title>
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    <description>ARKS launches ARKS Day, a unisex Eau de Parfum reflecting the brand&#039;s minimalist &#039;quiet confidence&#039; ethos, with top notes of mandarin and petitgrain, heart notes of ginger and jasmine, and base notes of vetiver and musk. Formulated at an 18% perfume concentration for lasting wear, the fragrance is sold exclusively in India through the ARKS Studio, the brand website, select partners and quick commerce, supported by a founder led marketing campaign and a curated community of brand advocates.</description>
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    <pubDate>Mon, 09 Jun 2025 11:46:03 +0530</pubDate>
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