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    <title>Bisleri International Unveils &#039;Binny the Bird&#039; on World Environment Day to Champion Plastic Circularity</title>
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    <description>Bisleri unveiled Binny the Bird, an installation made from 2,000 upcycled PET bottles, to demonstrate plastic circularity and promote recycling innovation. The project, produced with the Bhamla Foundation, aims to convert public environmental messaging into community engagement. It complements Bisleri&#039;s Bottles for Change program, active in 37 municipal corporations and reporting outreach to millions, supported by six Material Recovery Facilities and initiatives like Benches of Dreams to repurpose plastic waste into functional assets under its Sustainability 2.0 platform.</description>
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