https://www.taxtmi.com/caselaws?id=772008 CESTAT Chennai allowed the appeal, setting aside service tax demands for 2014-15 and 2016-17. The tribunal found that trade discounts were actually passed to customers, contradicting the department's claim. Regarding CENVAT credit reversal under Rule 6(3)(i) of CCR, the tribunal held that since the appellant paid service tax on value addition for print media advertising and reversed proportionate credit correctly, the service cannot be considered fully exempted. Extended limitation period was deemed inapplicable as no suppression or evasion occurred. All demands, interest, and mandatory penalties were set aside. en-us Fri, 09 May 2025 00:00:00 +0530 Tue, 03 Jun 2025 08:50:10 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=772008 CESTAT Chennai allowed the appeal, setting aside service tax demands for 2014-15 and 2016-17. The tribunal found that trade discounts were actually passed to customers, contradicting the department's claim. Regarding CENVAT credit reversal under Rule 6(3)(i) of CCR, the tribunal held that since the appellant paid service tax on value addition for print media advertising and reversed proportionate credit correctly, the service cannot be considered fully exempted. Extended limitation period was deemed inapplicable as no suppression or evasion occurred. All demands, interest, and mandatory penalties were set aside. Case-Laws Service Tax Fri, 09 May 2025 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=772008