https://www.taxtmi.com/caselaws?id=772030 The ITAT Ahmedabad dismissed the assessee's appeal regarding exhibition expenditure deduction. The assessee claimed entire expenditure for brand promotion activities benefiting a third party, arguing substantial indirect benefits accrued to their business. The ITAT rejected this, stating it would disturb separate entity concepts and allow entities to claim third-party business expenses based on indirect benefits. The CIT(A) reasonably allowed 25% of expenses despite the assessee having only 10% profit share in the third party firm. The quantum of indirect benefits determination remains subjective and fact-dependent. en-us Wed, 28 May 2025 00:00:00 +0530 Tue, 03 Jun 2025 08:50:10 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=772030 The ITAT Ahmedabad dismissed the assessee's appeal regarding exhibition expenditure deduction. The assessee claimed entire expenditure for brand promotion activities benefiting a third party, arguing substantial indirect benefits accrued to their business. The ITAT rejected this, stating it would disturb separate entity concepts and allow entities to claim third-party business expenses based on indirect benefits. The CIT(A) reasonably allowed 25% of expenses despite the assessee having only 10% profit share in the third party firm. The quantum of indirect benefits determination remains subjective and fact-dependent. Case-Laws Income Tax Wed, 28 May 2025 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=772030