OTM recognised as the Leading Travel Trade Show in India and Asia, for the Second Year in a Row, in a custom study commissioned by Fairfest Media and conducted by NielsenIQ https://www.taxtmi.com/news?id=45186 Recognition of OTM as the leading travel trade show is supported by a custom market research study commissioned by the organiser and conducted by a consumer intelligence firm. The survey of industry professionals who attended multiple shows found plurality endorsement of OTM at national and regional levels, higher satisfaction scores, comparative outperformance against other major shows, and reported short term purchase decisions by attendees. The study used exhibitor and visitor databases supplied by the organiser and online purposive sampling to derive its analytic sample, and identified opportunities for geographic diversification and improved conference programming. en-us Fri, 30 May 2025 11:01:04 +0530 Fri, 30 May 2025 11:01:04 +0530 TaxTMI RSS Generator OTM recognised as the Leading Travel Trade Show in India and Asia, for the Second Year in a Row, in a custom study commissioned by Fairfest Media and conducted by NielsenIQ https://www.taxtmi.com/news?id=45186 Recognition of OTM as the leading travel trade show is supported by a custom market research study commissioned by the organiser and conducted by a consumer intelligence firm. The survey of industry professionals who attended multiple shows found plurality endorsement of OTM at national and regional levels, higher satisfaction scores, comparative outperformance against other major shows, and reported short term purchase decisions by attendees. The study used exhibitor and visitor databases supplied by the organiser and online purposive sampling to derive its analytic sample, and identified opportunities for geographic diversification and improved conference programming. News - Fri, 30 May 2025 11:01:04 +0530 https://www.taxtmi.com/news?id=45186