https://www.taxtmi.com/news?id=44894 Greenwashing-exaggerating or fabricating environmental claims-erodes consumer trust and diminishes brand value by discouraging sustainable purchasing when consumers perceive claims as insubstantial. The study, using Attribution Theory and the Elaboration Likelihood Model, emphasises situational involvement and finds that consumers with greater environmental knowledge scrutinise eco-claims more critically; firms should provide verifiable evidence supporting green assertions to avoid reputational harm. en-us Tue, 27 May 2025 18:46:03 +0530 Tue, 27 May 2025 18:46:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=44894 Greenwashing-exaggerating or fabricating environmental claims-erodes consumer trust and diminishes brand value by discouraging sustainable purchasing when consumers perceive claims as insubstantial. The study, using Attribution Theory and the Elaboration Likelihood Model, emphasises situational involvement and finds that consumers with greater environmental knowledge scrutinise eco-claims more critically; firms should provide verifiable evidence supporting green assertions to avoid reputational harm. News - Tue, 27 May 2025 18:46:03 +0530 https://www.taxtmi.com/news?id=44894