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    <title>Zero tolerance towards illicit liquor: Punjab FM Cheema</title>
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    <description>A directive instituting a zero tolerance enforcement posture against illicit liquor manufacturing, trade, and smuggling, requiring continuous vigilance, proactive intelligence gathering, intensified checks on smuggling routes, and strict disciplinary action for negligent officers. Measures include strengthened coordination with police, rigorous monitoring and follow-up of excise cases to maximise conviction rates, auditing the distribution chain so lifted stock equals counter sales to prevent diversion, and regular weekly performance reviews of officers to ensure implementation.</description>
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