https://www.taxtmi.com/caselaws?id=771371 ITAT Delhi allowed partial relief to the assessee regarding TP adjustments for marketing and administrative support services to Associated Enterprises. The tribunal upheld inclusion of Pressman Advertising Limited as a comparable but excluded four other comparables (Ugam Solutions, FCB Interface Communications, FCB Ulka Advertising, and Adfactors PR) finding them functionally dissimilar. TPO was directed to recompute arm's length price excluding these four comparables. Issues regarding gratuity payment and provident fund contributions were remanded to AO for fresh examination following SC precedent in Checkmate Services case. en-us Wed, 07 May 2025 00:00:00 +0530 Sat, 24 May 2025 09:00:55 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=771371 ITAT Delhi allowed partial relief to the assessee regarding TP adjustments for marketing and administrative support services to Associated Enterprises. The tribunal upheld inclusion of Pressman Advertising Limited as a comparable but excluded four other comparables (Ugam Solutions, FCB Interface Communications, FCB Ulka Advertising, and Adfactors PR) finding them functionally dissimilar. TPO was directed to recompute arm's length price excluding these four comparables. Issues regarding gratuity payment and provident fund contributions were remanded to AO for fresh examination following SC precedent in Checkmate Services case. Case-Laws Income Tax Wed, 07 May 2025 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=771371